Wednesday, 24 March 2010

Typography- Existing Film Titles;

During filming we researched different film typography and compared them to their given genre.
This helped our group visualise how we wanted our film titles and credits to look like.

TOY STORY (1995)

This title is bold because of the heroic primary colours used to make it stand out. Similar to superheroes such as superman and wonder women, the colours red, yellow and blue represent fun and a happy ending. Behind the title is the background full of clouds which show the film can take you anywhere and escapism is guaranteed. Even the title "Toy Story" identifies that the films target audience is children because their daily life is based around bringing toys to life as entertainment.

The Bourne Identity (2002)

The Bourne Identity title shows straight away that the film is based around one character. Jason Bourne is shown with serious facial expressions next to screen shots of the film where he appears to be violently fighting another character. Bourne has been circled as a target on the title representing that the film could be based around someone hunting Jason Bourne however the reason isn't revealed. This is already triggering an enigma and gets the audience involved. Ironically even though the colours used (yellow and blue) are supposedly heroic it is unable to determine what side his character represents. The white, bold title stands out from its dark background making the target audience see his role in the film is crucial to the plot.

Star Wars: Episode Three - Revenge of the Sith (2005)

The audience can guess the genre of Sci-fi due to the out of space background with the dark galaxy and endless stars. Using Roman numerals to show which episode this Star Wars film is ranked, it is clear that this film is as big as space luring audiences to think this could be "out of this world". Each title is in a different colour such as "revenge of the sith" is a mix between red and white to represent heaven and hell showing there is a fine line between evil and good. The title enrols the plot without the audience noticing at first. "Star Wars" in gold implies the film is only of good quality, even by the shiny, capital writing. Within "Star Wars" the waves of sand suggest the film may flashback to prequels and sequels to draw the film together as a whole. This is a good tactic to attract the old and new generation fans of the world-wide known franchise.

Pulp Fiction (1994)

The simple idea of a black background and bold titles enforces an audience to make up their own plot. The title alone uses bright and bold colours to attract people but even the name "pulp fiction" forces people to think what the film may be about. Using the plain black background makes the title look authentic and comic.

Harry Potter and the Order of the Phoenix (2007)

The title is almost hidden by using all of the same colour but just changing the brightness and contrast between the background and the title. Harry Potter and the Order of the Phoenix appears in front of clouds to suggest the film is forever changing similar to the weather. Harry Potter also has a scar in the shape of a lightening bolt which is included in the typography when you look directly at the letter P. Each individual letter of "Harry Potter" has sharp edges implying what his character may be like in the film. The dark use of colour represent the darkness and sin within the film.

Final Destination (2000)

Final Destination uses small lettering to reassure the enigma of the film is revealed in small steps up to the big finale. It is believe that once we die we go to heaven and by using the stars as a background it suggest this film already ends in tragedy. The title "Final Destination" is distorted and uses white font to look similar to the stars. The background and title connote each other because they both show the film will be tragic due to the destination being death.

Clash of the Titans (2010)

Clash of the Titans uses strong gold bold typography to connote the films plot which shows the fight between Zeus and Hades. The mixes of browns in the background imply the fight will be dark and sinister involving violence from the clouds. The typography uses straight lines in the font to put across how strong the titans are within the story. Gold titles imply this film is worth seeing because of its quality.

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