Wednesday, 10 February 2010

Audience Research- Questionnaires;

Further research into audience reception of thriller films I decided to interview 20 people of different age ranges using a questionnaire.
1. What is your age?
2. Which media products promotes films to you?
3. Do you think most mainstream horror/thriller films have similar plots and outcomes?
4. Do low budget films create a unique outcome compared to mainstream films
5. Does the name of the film influence you to go and watch it
6. What is your favourite sub-genre of thriller?
7. Can you usually predict the outcome of the film due to the stereotypical conventions
8. In your opinion, do you think thrillers end in tragedy
9. Have you heard of Film Noir?

Question One was basically to ask what range of people are participating in my survey. This shows that we arrange a similar amount of people from different age ranges to collect rich data of opinions on the questions we have selected.

Question Two was to find what type of advertising was most eye catching to promote a film. The pie chart shows the majority are influenced by trailers and I think this is because they can be visually brilliant. Trailers only show the exciting moment in the film advertised so they can attract their target audiences to consider watching it at their local cinema. One result which I found disappointing was the lack of promotion through Internet/social networking. Considering the numerous amount of people using websites such as and I would of thought most advertisement (and because it is cheaper) would of been done through this.

Question Three shows that mainstream films are more likely to all have similar conventions unlike niche films. This is something we have to take into consideration when deciding who should market our film opening.

*spelling mistake on graph: outcoe is suppose to say outcome.
Question Four tells us low budget films have different responses to those with large Hollywood budgets. This is because when working on a budget actors, setting and props have to be taken into consideration in pre-production due to money issues. Although it has been proven that even niche films can succeed across the globe such as Slumdog Millionaire winning 8 Oscars and another 100 wins elsewhere.

Question Five shows that before the film trailer is even seen by an audience the majority are influence just by the title. In order to be successful with this tactic my group must come up with a unique name to influence our target audience to consider watching this film. To do this we must brainstorm different ideas about how our film opening would be percieved.

Question Six shows the popularity of genres such as crime and action. Our genre thriller will be using a crime storyline however only little action is weaved into the opening. I think the crime genre is a good choice because it involves many twists in the plot which will make our opening more interesting to the target audience

Question Seven shows that even though stereotypical conventions are known internationally when involved in films that are unpredictable. It would be useful to change the convention and make them unique to what they have originally be branded as.

Question Eight implies that people will be surprised if thriller ends in tradegy therefore as part of our film opening we could show tradegy to make our audience want to find out how the storyline got to that point.
Question Nine shows that our participants haven't heard of Film Noir and this could still benefit our film opening if we included it. Using conventions of Film Noir would create an interesting reaction to our audience as they will experience something never seen to them before.

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